ESG: Environmental,
Social & Governance

Our understanding of sustainability goes far beyond measures to mitigate climate change. We want to take social responsibility and make a significant contribution to preserving the environment, also for future generations. Authentic and integral - to inspire our guests, employees, partners, suppliers, and investors at all levels:

Environmental Sustainability

  • Environment &
    health conscious
    conference concept

  • Sustainable procurement

  • Food - planning instead of waste

  • Eco friendly cleaning

Conserving resources

We are already thinking about tomorrow's environment today – a commitment we have made to future generations. For this reason, conserving resources is a top priority on our agenda. We are working hard to continually reduce our energy and water consumption and are not satisfied with the status quo. Optimizing the energy efficiency of our individual hotels is one of our overarching goals.

For our ecological footprint, we are therefore taking many small steps, adding up to one big step forward, such as the use of solar power and sustainable building technology.

High-class cuisine -
local & seasonal

In our Welcome Hotels, we place special emphasis on high-quality hotel cuisine with a regional focus and fresh, seasonal products. We prefer to source our food from small, local partners with good origins - whether it's bread and croissants from the small bakery around the corner, high-quality meat from the family-run fifth-generation butcher shop, or the famous smoked beer from a traditional brewery in Bamberg.

Vegan and vegetarian nutrition is on the rise - also with us. On our menu, vegan and vegetarian alternatives are not stopgaps, but full-value alternatives and main dishes.

Welcome Green

With Welcome Green Meeting, we have launched a contemporary concept to promote environmentally and health-conscious meetings, conferences and other events. Based on high ecological standards, we take care of the well-being of our guests and the environment. This starts with CO2-reduced arrival and departure in cooperation with Deutsche Bahn and continues with resource-saving conference materials and healthy coffee breaks.

Social Sustainability

  • Satisfied employees

  • Promoting diversity
    & individuality

  • Positive working environment
    & best possible framework conditions

  • Social commitment
    & relation to the region

Qualified employees make the difference

For us, the focus is on people - of course, this applies in particular to our employees. We are constantly looking for trendsetters, explorers, and people lovers who enjoy diversity and variety and are naturally enthusiastic hosts. We try to convince, train and promote young talents of us and the hospitality industry with good training conditions. Our high quality of training has already been recognized in some Welcome Hotels with the new DEHOGA quality seal "TOP training company". Individual development planning and targeted further training measures support professional development. Together we will find the right path.

Diversity and individuality as strenghts

Welcome Hotels are a place where you feel welcome, and where individuality and personality are particularly valued. Mutual respect, appreciation, and diversity are important components of Welcome's DNA and hospitality. We believe that together we are stronger and see diversity as a unique opportunity for creativity and enrichment of our company.

Diversity is lived with us. With the Diversity Charter, we follow the principles and guidelines of modern diversity management. And what does that look like in practice? In our Welcome Hotel in Frankfurt, for example, we are proud to have employees from a total of 34 different nationalities on board. Diversity in its purest form and an incredible enrichment for all - everyone pulls together and supports each other wherever they can. That's what we, the Welcome Hotels, stand for.

Economic sustainability

  • Economic responsibility & stability

  • High food safety
    & hygiene standards

  • Digitization &

  • Professional Risk
    & Crisis Management

Quality Management

At Welcome Hotels, we aim to consistently impress our guests with high-quality services. To maintain this promise of quality, we have developed various principles with our employees and are continuously working to improve them. For many areas, we have developed group-wide standardized procedures called Standard Operating Procedures (SOPs), which support our employees in their daily work, from reception to housekeeping, maintenance, and our kitchen chefs. In particular, we understand service quality as a team effort. Therefore, we foster the motivation and competence of all employees, and continuous improvement can only be achieved through ideas and suggestions from all areas of our hotels and through suitable training.

Guest satisfaction
as a key

There is nothing more important in a hotel than guest satisfaction. We believe that guest reviews are particularly important. They come from those who know best - our guests. Our service quality is 100% geared towards guest satisfaction, everywhere, around the clock, and down to the smallest detail.

Whether it's guest surveys, Google reviews, TrustYou scores, or verbal praise at the reception desk - we take all feedback seriously, especially criticism. This is an ideal basis for meeting our own demands for continuous quality improvement. Only in this way do we know how to delight our guests at all levels.

Greensign Hotel Logo

GreenSign Certification
& carbon footprint

With GreenSign, we now have an absolute sustainability expert on board and have created optimal conditions to make our hotels even more sustainable and future-proof. More than 100 criteria in eight areas are examined during the certifications:

  • Management and communication
  • Environment (energy, water and waste)
  • Biodiversity & cultural heritage
  • Purchasing
  • Regionalism & mobility
  • Quality management & sustainable development
  • Social responsibility
  • Economic responsibility